STOP building your web3 project until you read this.
You've probably been asked about your web3 strategy countless times. Investors chase blockchain opportunities like kids after ice cream trucks. But as someone who wants to enter this space, you might feel pulled in too many directions by shiny buzzwords.
That FOMO feeling? It's real. When everyone jumps on trends X, Y, or Z, you wonder if you should too.
I get it. Having built infrastructure since 2016, I can tell you web3 isn't just features you bolt onto existing projects. It's a complete shift in thinking that should form the backbone of what you build.
My message is simple: Master the basics first. Don't get swept away by hype.
No Problem? Big Problem
A good web3 project starts with seeing clearly what blockchain lets you do that wasn't possible before.
Until you find both a real pain point and a strong solution, users won't care.
Once you spot the problem, dig deeper. How does web3 help? Blockchain works best when it provides what's missing:
- Does borderless digital money change everything?
- Will sharing data openly beat keeping it locked away?
- Can making users part-owners give you an edge over old-school companies?
- Could you jump-start your marketplace using built-in rewards?
- Do things like NFTs, on-chain proof, or wallet-based identity create better user experiences?
If your problem gets better with these web3 tools, you're onto something good!
Shape Your Product Before Shouting About It
It's tempting to start spreading the word right away, but time spent on product development is never wasted. You'll attract investors, users, and teammates faster if you've shaped your product first.
Ask yourself:
- How will you build something right for web3?
- Can you add web3 features to something that already exists? (Big names like Gucci and NBA are trying this)
- Or should you start fresh with pure web3 tech and thinking?
Rewards Must Line Up Right
Web2 taught us to "communicate" and "persuade" to make sales. Web3 works on actions and rewards - a totally different mindset.
We still talk to our communities, but only when there's something worth saying - like hitting milestones, launching features, or upgrading systems.
We also reward users differently. Instead of likes and hearts, or promising people they'll look better or be cooler if they give us their data, we offer something stronger: ownership and control. Blockchain gives creators power over what they make and the chance to get paid fairly.
Everyone in your network - from miners and stakers to developers and users - needs the right rewards.
Remember:
- Rewards are central to web3
- Plan your reward system from day one
- Budget for everyone in your ecosystem, from content makers to bug hunters
Community First, Always
If the people who form your backbone - content creators, NFT artists, developers, and others - don't feel good about your project, you're in trouble.
In web3, loyalty comes from openness. Your system's inner workings must be clear to everyone.
Give regular chances for designers, coders, and fans to help build your ecosystem. Great web3 companies grow alongside their communities.
Some key transparency rules:
- Show your work: Share open source code and clear guides
- Drop the ownership mindset: Nobody should "own" the tech
- Build community: Support programs and grants create value and energy
Support Your Developers
In one word: Hackathons.
These hands-on events may take resources but they speed up testing and build lasting foundations. They also grow community, which is key to web3.
Hackathons help you:
- Show you support developers
- Spread the word about your product
- Connect with users
- Build networks
- Find new uses for your tech
Too big? Start with smaller community events to talk with builders and learn what's new.
Invest in Teaching
Ongoing learning feeds your community, builds trust, grows your ecosystem, and deepens skills.
Consider:
- Don't assume knowledge: Many potential users might be new to DAOs and dApps
- Teach without talking down: Don't oversimplify important details
- Quality matters: Invest in good materials with clear examples
- Pick your channels: Choose where to share based on what works, not what's trendy
Keep the Good Parts
Web3's portable assets mean users can leave whenever they want. This makes user experience even more important than before.
What you know about your market should show in how your product works and feels. User insight still gives you an edge.
Build From the Ground Up
Projects that truly embrace web3 thinking have better chances. That doesn't mean web2 companies can't join in, but web3 products work better when built as web3 from the start.
Blockchain can transform almost everything in our lives, but don't forget why we needed it: transparency, accountability, data ownership, fair rewards, freedom from monopolies - these aren't trends, they're why web3 exists.
Every new project with a solid web3 strategy can pull users and money away from the big gatekeepers who've controlled things too long. But just repackaging old web2 ways as "web3" won't work.
So start fresh. Focus on the real difference you and your project can make.
Then go share it with the world!
Ready to build something that matters? The web3 world is waiting for founders who understand these principles. Don't just follow trends - create the future others will follow.
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